Sales Insight: Technology -The Power of Usage

As Hugh MacLeod stated in his funny, cynical and honest first book, Ignore Everybody -“It’s not what the software does it’s what the user does”. It’s noisy out there; we are interrupted all day, every day with capability, sources of value, features. What we never hear...

Alignment – the key ingredient of success

Alignment sounds easy but to articulate a vision that attacks a gap in the market and is then executed with a business model that works is deceptively difficult. In the year to July 2009 only 1453 UK private companies were acquired out of around 1.3 million. They...