Public Speaking
Just a few thoughts on a subject that terrifies most people. My best performances have come when I remembered these simple little points: 10 Pointers Ratio of preparation to speaking about 12:1. Talk at your audience and spray your eyes around the room, pause to focus...
Explaining Yourself – The Credibility Table
You could be presenting your new budget to your Venture Capitalists, justifying your plan to head office, explaining the jump in profits from last month to this month to your boss – insert your own reason for having to justify a movement in your business. Here...
The Boilerplate
It’s such an important paragraph to get right. It goes on every press release. It appears on every web site. Its the elevator pitch to prospective candidates. It tells the world who you are, in around 100 words. Here is the latest we did for ADMET: ADMET is a...
How to Get Traction from Your Story
So you have successfully repositioned your business. You have created a compelling story but how do you bring the message to market, or as we call it in the business world – marketing! Slowly but surely most management teams are waking up to the fact that interruption...
How do you end the war between Sales & Marketing?
We have all heard the rhetoric. If these marketing guys had a target on their backs they would understand what pressure was really like! The sales team are just lazy. They never follow up on our sales leads (goal dust). Or if they do it’s 2 weeks later when the...Operational Excellence For Exits
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