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New Book – The Jolt Effect (Best sales book I’ve read in years)
In 2001 Matt Dixon and Brent Adamson authored the best-selling book, “The Challenger Sale”. This time Matt has teamed up with Ted McKenna to publish the remarkable book “The Jolt Effect.” We are all in sales! From single entrepreneurs to multi-nationals. Closing deals...
Increasing the Market Share of Your Customer’s Spend
Over the years there is strong evidence to suggest that increasing market share drives higher profit margins. Certainly, if increased market share translates to higher sales one would hope that would lead to potentially higher margins. However, a much more pertinent...
Deploying Competitive Value Propositions
The role of sales professionals is to sell products. Wrong. The role of sales professionals is to improve the performance of each and every customer (if they can). Once you believe that mindset you need to translate that thinking into action. It’s such a simple...
12 Questions Sales Teams Should Ask Marketing
Marketing teams have the skills and knowledge to add great value to their sales teams but often don’t. Whether a sales role is business development, focused on opening up markets, or myopically trained on a few strategic accounts, there is great insight to be...
The Sales Deck – A Checklist To Consider
We see a lot of sales decks in our work with clients. These remain an effective selling tool as part of a diagnostic selling process but they need to follow some golden rules to achieve their objectives. Too often they follow a similar path of story telling about you!...Operational Excellence For Exits
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