Marketing is Your Story while Sales is Your Prospect’s Story
Marketing The first part of my assertion is pretty obvious but worth stating. Marketing today, more than ever, is about story telling. Great content tells a story about the challenges you solve and the results you achieve. This is key because it not only attracts...
Remarkable Content Marketing – Some Little Secrets
I stumbled across some great advice last week I feel compelled to share from Velocity Partners, a UK based marketing agency. I’ve added my 2 cents to reconcile with my recent experience over the last 12 years as a Brit based in Boston, MA scaling businesses. Six...
CEOs & 10 Questions to Ask About Your Web Site
The delegation of the narrative on your web site to your CMO and their team, with no follow through would be reckless. It would be like the WSJ firing Robert Thomson, managing editor and never replacing him. But looking at a random sample of web sites from small to...
Entrepreneurship & Storytelling
The Tipping Point by Malcolm Gladwell tried to explain why events, stories, issues go viral. Why they spread. And his explanations are as important today as they were when he first published in 2000. There is so much in this book to inspire entrepreneurs to think...
5 Questions to Ask Your CMO
Can you name the 20 most popular pieces of content we published in 2012? What is the cumulative return on investment % of our 2012 Adwords? What are the trend lines over the last 3 years for online form sales inquiries and inbound sales calls? What are the 5 highest...Operational Excellence For Exits
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