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Treating Marketing Systems Like Accounting Systems
It’s tough for any business to keep up the rhythm of publishing remarkable marketing content week after week. But every leadership team needs to embrace this content requirement, this relentless publishing schedule as if it was their core business. The CEO needs...
Why Terrible Storytelling is Ruining Your Business
Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the story they are telling. What does their brand stand for? What do they...Improving Customers’ Lives – 10 Key Actions
As Bernadette Jiwa noted in her new book, “difference”, it’s becoming more and more difficult to be different. In a world that’s constantly on, 24/7, how do you stand out? Well as she put it so succinctly, it’s not about being different;...CEOs – Read This Then Look at Your Web Site
In the month of October we’ve been holding some very intensive CEO workshops. Before we address these audiences we look at their web sites. This post is about that review. It wasn’t pretty. To transform your vision into a remarkable business you need to...Small Business Marketing – 10 Process Tips
The vast majority of US enterprises (98%) employ less than 100 people. Specifically for that audience I’ve listed 10 quick tips to help you tell your story better across your marketing and sales teams. 10 Process Tips Break your collateral down into manageable...Operational Excellence For Exits
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