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Entrepreneurship and the Exit Myth
Most entrepreneurs start a business to create something valuable whether they bootstrap it from Day 1 or launch through seed capital and/or venture capital. The type of funding will influence the exit process. External funders will expect an exit. If the business is...
Entrepreneurship – Checklist of Myths
It’s all about profitability. It’s not. It’s about positive cash flow. You go bust through lack of cash, not profit. Websites are the responsibility of marketing people. Wrong. Today the website is the responsibility of the CEO. Most websites are a disjointed,...
The World of Office Speak – What it Really Means
As you develop your career in the corporate world, it’s important to understand what you’re hearing. People say stuff all the time and it isn’t always clear what they are thinking or meaning. So here is a quick guide to some stuff you’ll hear:...
Why Terrible Storytelling is Ruining Your Business
Marketing is about telling your story. Sales is about allowing the prospect to tell their story. Storytelling is the key to success. Pick a random selection of 12 web sites and try to understand the story they are telling. What does their brand stand for? What do they...