How To Drive Alignment Between Sales & Marketing

by | Jun 16, 2013 | Alignment

One of the most difficult aspects of scaling a business is alignment. You could be the head of a $500m division or the leader of a 25 person manufacturer but you will struggle with alignment. Getting different departments on the same page, getting people pointing in...
Alignment – Secret Sauce of High Growth Businesses

Alignment – Secret Sauce of High Growth Businesses

by | Jun 21, 2012 | Alignment

Something magical happens when resources are aligned, when staff feel part of something special. Somehow work becomes play.The hours fly by. There is a calling, a purpose to what you are doing and your colleagues feel the same way. This doesn’t just happen. A...
Making Money By Having Fun

Making Money By Having Fun

by | Nov 17, 2011 | Alignment, Leadership, Strategy

As I was reading the Patriots post match review in the Boston Globe on Monday I was reminded of an important lesson in life – you can try too hard! In a piece by Shalise Manza Young, she writes:” After two straight losses that featured poor execution,...