Blog Posts – Where Do You Find Topics? | The Portfolio Partnership

Where do you find great ideas for a daily or weekly blog? Here is a checklist of sources you might find useful. Once you’ve listed your top 50, I would recommend listing them in a simple editorial calendar like this:

Appoint authors for each post and an overall project manager to get them done and published on time.

Checklist

Previous popular posts revamped
LinkedIn Groups posing interesting problems
Issues from customer conversations
Issues brought up in training sessions
Industry magazines/on line articles where you have a strong view
Issues surrounding your product launches or others
Stories from Case Studies
How to procure services/products like yours – a buyer’s guide
Issues relevant to specific sectors, aerospace, automotive, recruitment, professional services etc
Brainstorm with your team – perhaps themed around issues you might worry about if you were a customer
A view on breaking industry news
Trends that concern you
Survey results that you find interesting
Guest blog posts using industry thought leaders
Interviews discussing an issue dear to your readers heart
A negative trend in your industry and a possible solution
The dangers of a specific solution
10 things to look out for when conducting a ……..
Break your solution down into process stages and describe best practice in each stage of the process – several blog topics
Cost saving tips are always popular
How to work out your ROI on an investment
The issues you need to consider to guarantee results
Guidance on how to maximize the efficiency of your team using our product
The dangers of overseas trading
Industry myths
The real cost of implementing a solution
A checklist for minimizing risk
Relevant books you’ve read and your take
Stating industry problems and without showing exactly how to solve them – showing the way forward
Showing the significance of events, legislation changes, acquisitions etc for your industry