Repositioning
Our mantra: Companies are invisible or remarkable. You are either one or the other. The Portfolio Partnership offers Corporate Development Services to help build remarkable businesses. We reposition businesses organically and/or by acquisition.
During his 30 years in business, Ian has enjoyed four key roles, as a finance director, a venture capitalist, investment banker and CEO of an award winning software group. Ian has built and sold over 20 companies by applying 'Repositioning' techniques to create sustainable and attractive businesses. All achieved premium exit valuations of between $10m to $100m.
Repositioning drives growth. Define and dominate your unique market. Be the one that defines the category. Align your efforts around one cause. Position your company for high growth. Build a remarkable business.
What We Do
The Portfolio Partnership works with senior management to reposition companies. Every case is different. With our extensive strategic, international, operational, financial and M&A experience, we provide the essential know-how and expertise to move senior management and staff to the next level of operational efficiency. There are many roadblocks on the path to profitable growth. What is stopping you from growing your business? Do you have a compelling story worth executing? We offer proven, tested models that work in the real world. Our methodology and our strategic tools implement a rich process of discovery, analysis and action.Our Premise
- Defining your niche is key to Web 2.0 and beyond.
- Effective leadership must create a new
and compelling story in the mind of their prospects.
- All growth initiatives flow from Positioning, it’s
that important. Sales and marketing campaigns, speeches, white
papers are all so much easier to execute when you know who you are!
The acquisition of new talent and the motivation of existing talent
is certainly easier with a clear compelling story. Product road maps
have a driving vision.
- Higher growth leads to higher market share and bigger margins.
The Portfolio Partnership Services
- Corporate repositioning, defining your unique market
- Product line overhaul, creation of new product road map
- Transformation of sales and marketing collateral
- Sales force re-training
- Sales pipeline “plumbing”
- Talent pool reorganization and revisioning
- Design of clear and consistent customer service action plan that keeps key customers buying
- Establishment of a new operational business plan phased by month for the next year.
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