How Do You Spread Your Story?

I’ve just finished re-reading the Tipping Point by Malcolm Gladwell. There is so much in this book to inspire entrepreneurs to think outside the box. The central thesis is that epidemics happen because they tip. They potter along, (Airwalk shoes, crime rates,...
Sales & Marketing – Are They Connected?

Sales & Marketing – Are They Connected?

We all see the need for a marketing department. We all see the need for a sales team. And of course we see the need for sales targets. Then we fail to do something really simple. We fail to align and connect all 3 together thus producing disappointing results. The...